Entrepreneurs talk a lot about building their businesses and making a lot of money but very few talk about building their businesses based upon the moral values of honesty and integrity. Recently I have gone to my favorite e-commerce website to make a few purchases. A few business owners on this platform have been falsely advertising their products in order to get sales. I (the consumer) wasted time and tied up my money purchasing a product that wasn’t as advertised. Now I’m upset because I received something that I don’t want, I have to send the product back to the merchant, and start my search and purchase all over again.  Why is it that someone will advertise one thing and sell the customer something different? Money! Money entices business owners to be dishonest.


Honesty as defined by – uprightness, fairness, truthfulness, sincerity, freedom from deceit, or fraud. Integrity – adherence to moral and ethical principles; soundness of moral character; honesty. As mentioned above we are living in times where people need money and will do almost anything to get it. We see dishonesty in leadership, business, finance, etc. Dishonesty is being put in front of us on such a regular basis that deceit seems to be the norm.


If you are building a business and plan to be around for a long time and want to continue to earn money it is extremely important that you have an honest product or service for the consumer. The world is so small, due to technology, that a business, company, or brand can be destroyed by a push of the send button. The Opinion Page of the New York Times had this to say about dishonesty in business read… It is imperative that new business owners be on the up and up or they will not get their business off the ground. In an environment where reviews are king and word of mouth is one the best marketing strategies, misrepresenting your product, service, or brand can make or break a company quickly.


At what price will you sale or trade  your character, morals, and soul? Basically, a business owner that thinks it is ok to shade the truth about his product or service is not hurting the consumer as much as he is hurting himself. When you look in the mirror you want to be able to look yourself in the eye and say to yourself “I have a fair product or service and it is worth what I am charging.” How do you what your product, business, and your self to be remembered? As some scandalous business with a moralless owner or a great business with a great owner? The choice is yours to make based on the actions that you take.  Don’t sell out, but rather give in to the idea of giving a great product or service and being a great company and person.


I recently watched a Frontline documentary about Real Estate Developers that were building low-income housing in the United States. The documentary is entitled Poverty, Politics, and Profit, Taxpayers are paying over a billions dollars for Developers to build low-income housing and the federal government had billions to give to  the Developers to build housing for the homeless. Long story short, the developers became greedy, participated in dishonest practices, and got caught. Their reputations were ruined, they lost everything, and were sent to prison. I don’t believe anyone of the Developers said to themselvers, getting the short term gratification, was worth all that they lost.

With my recent experiences, I did not give good reviews nor have I advocated for the business that have misrepresented their product(s). As a matter of fact, I made it crystal clear that these individuals should be put off of the eBay platform.


I know that times are tough but if you’re going to start a business “say what you mean and mean what you say.” If you are selling a product state exactly what it is. Don’t advertise the product as being something that it isn’t. State all of the costs with your service as opposed to baiting in the client and adding extra charges. No one likes to waste their time being “bullshited.” 


Build your business on honesty and integrity. Be honest about your product or service because, in the long run, the main person that gets hurt is you. If you plan to build a long term sustainable business, make honest and integrity your foundation and you are almost assured to achieve that which you desire. Until next week be safe, healthy, and prosperous.


  1. I really believe that it is so important to conduct yourself with honesty and integrity when working online. Your reputation is so important and while I do need to make money I am not willing to do that in a way that is not ethical. One thing that I don’t understand at all is that if you cut corners and if you cheat someone it will always catch up with you. Is it not just best anyway in the long run to provide an honest service? 

    1. Derrick Daniels

      Thank you for taking the time to read this post. I believe that “The Love of Money” can corrupt the best of us. After watching the Frontline documentary coupled with my eBay experiences, that we can get so wrapped up in getting paid that we lose our moral compass and do things that we normally wouldn’t do. So, I believe it to be imperative that we be honest at all times regardless of the consequences.

      On Tuesday I was watching some program and a billionaire was being arrested in Phoenix, AZ for corruption. A Billionaire! How much is enough! Anyway, good wishes on building your business.

  2.  Hello there! this is an amazing review you have got here. This review is highly informative and I am sure it will help others same way it is helping me at the moment. Being honest in whatever business one does is key to gaining more customers and also building an integrity and reputation for the business.

    Thanks for sharing this with me.

    1. Derrick Daniels

      Thank you for taking the time to read this post. Honesty and integrity are key to building a successful business, but as you may well know that in the pursuit of “getting that money” sometimes it is easy to cut corners, shade the advertisement of our product/service, use bait and switch on the prices to get the customer into the site and excited about the product, you understand what I’m talking about. It is known that sometimes vendors will send the wrong product hoping that the customer will keep what was given to them. That sort of stuff really happens. But we don’t talk much about it. It seems the name of the game is “Get it any way that you can get it.” (Money)

      I hope to see that all of our WA members choose to take the route of honesty and integrity when building their business. Like I said in the article “Nobody likes to be bull…ed”. I will wish you all the best in building your business and/or brand. Be safe, healthy, and prosperous.

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